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京东宣布正式展开和奢侈品牌PRADA的合作

2019-06-09 01:28 出处:未知 人气: 评论(0
6月8日消息,京东宣布正式展开和奢侈品牌PRADA的合作,PRADA集团旗下三大品牌Prada、Miu Miu和Car Shoe计划于京东618期间官方入驻,同步上线的还有其2019秋冬新品。
据悉,意大利品牌Prada于1913年在米兰创建。Miuccia Prada融合了对知识的好奇心和文化兴趣,开辟了先驱之路;Miu Miu——率性且充满实验风格,与Prada是同一设计理念的另一种表达方式,成立于1993年;Car Shoe是意大利鞋履和配饰领域最为经典的品牌之一, 成立于1963年,以细小橡胶块制成的经典鹿皮鞋著称,此项发明赢得了意大利工业贸易组织颁发的专利。
此次在京东率先上线的Prada品牌授权旗舰店,将第一时间为中国消费者带来崭新的2019秋冬系列。接下来,Miu Miu、Car Shoe品牌授权旗舰店也将陆续揭幕,为中国消费者奉上更多惊喜。
谈及此次合作,京东时尚居家平台事业群国际业务部总裁蒋科先生表示:“中国内地奢侈品市场的繁荣,吸引了全球众多奢侈品牌入华,京东已经为他们搭建好了值得信赖的成熟平台。此次非常高兴能与PRADA集团这样的顶级合作伙伴携手,共同在奢侈品数字化领域开拓更广阔的发展路径。”
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